Do you regularly record interviews? If so, here are 5 benefits to providing an interview transcript that sits alongside your audio.
1. Because people learn in different ways
When it comes to learning, some people need visual stimulation and the sound of a voice, others prefer reading, reflecting and mulling things over, while other people prefer to just get stuck right in with the action.
Personally, I learn best through reading and if I’m interested in a topic or want to learn how to do something I always pick up a book first.
Don’t make the mistake of believing everyone will love listening or watching your interviews through audio. I’ve switched off YouTube videos and podcasts within seconds because they didn’t click with me (even though the topic was something I was really interested in).
If you offer an interview transcript alongside your audio file, you’re likely to encourage a whole other group of people to hang around and engage with your stuff – just watch your audience grow!
2. Because 360 million people across the world have hearing loss
Wowzer, that’s a lot of people!
Not only will providing an interview transcript ensure more people can access your work, it also means you are contributing to equality and inclusion – which can only be a good thing, right?!
3. Because more people will find you via Google
When it comes to online content, Google doesn’t pick up the spoken word so you need to give it a helping hand.
By providing an interview transcript alongside your audio you will boost your SEO and provide information to Google about what your interview is about.
It means more people are likely to find your work when they search for specific phrases and you’ll raise your audience numbers.
4. Because people are time-short and drowning in information
Seriously, there is A LOT of information out there these days and with tons of competition you need to make sure people aren’t passing over your interviews simply because they don’t have enough time.
By providing an interview transcript alongside your audio, you’re offering your audience an alternative. It means they can scan the content, get the gist of what your interview is about and then make a conscious decision about whether they want to hang around and dig deeper.
Yes, it may seem lazy, but the reality is there is SO much out there that we have to protect where we pour our energy. After all, nobody wants to spend twenty minutes watching an interview only to find it was completely irrelevant. So make life easier for your people and offer them a transcript they can easily skim.
5. Because your interviews will be worth more
Once you’ve got an interview transcript you’ll have the capacity to edit that text to produce a variety of other products and marketing resources that you can use again and again.
For example you could cut and paste quotes to create social media posts, you could incorporate chunks of the written interview into training materials, or you could pull together lots of interview transcripts to create an e-book that you can sell online.
There are lots of options, it’s just a case of getting creative!
Need some transcription support? If you record audio or video as part of your work then you’re in the right place.
Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.