Posts Tagged: Blogging

5 reasons to provide an interview transcript alongside your audio

5 reasons to offer an interview transcript alongside your audio
Do you regularly record interviews? If so, here are 5 benefits to providing an interview transcript that sits alongside your audio.

1. Because people learn in different ways

When it comes to learning, some people need visual stimulation and the sound of a voice, others prefer reading, reflecting and mulling things over, while other people prefer to just get stuck right in with the action.

Personally, I learn best through reading and if I’m interested in a topic or want to learn how to do something I always pick up a book first.

Don’t make the mistake of believing everyone will love listening or watching your interviews through audio. I’ve switched off YouTube videos and podcasts within seconds because they didn’t click with me (even though the topic was something I was really interested in).

If you offer an interview transcript alongside your audio file, you’re likely to encourage a whole other group of people to hang around and engage with your stuff – just watch your audience grow!

2. Because 360 million people across the world have hearing loss

Wowzer, that’s a lot of people!

Not only will providing an interview transcript ensure more people can access your work, it also means you are contributing to equality and inclusion – which can only be a good thing, right?!

3. Because more people will find you via Google

When it comes to online content, Google doesn’t pick up the spoken word so you need to give it a helping hand.

By providing an interview transcript alongside your audio you will boost your SEO and provide information to Google about what your interview is about.

It means more people are likely to find your work when they search for specific phrases and you’ll raise your audience numbers.

4. Because people are time-short and drowning in information

Seriously, there is A LOT of information out there these days and with tons of competition you need to make sure people aren’t passing over your interviews simply because they don’t have enough time.

By providing an interview transcript alongside your audio, you’re offering your audience an alternative. It means they can scan the content, get the gist of what your interview is about and then make a conscious decision about whether they want to hang around and dig deeper.

Yes, it may seem lazy, but the reality is there is SO much out there that we have to protect where we pour our energy. After all, nobody wants to spend twenty minutes watching an interview only to find it was completely irrelevant. So make life easier for your people and offer them a transcript they can easily skim.

5. Because your interviews will be worth more

Once you’ve got an interview transcript you’ll have the capacity to edit that text to produce a variety of other products and marketing resources that you can use again and again.

For example you could cut and paste quotes to create social media posts, you could incorporate chunks of the written interview into training materials, or you could pull together lots of interview transcripts to create an e-book that you can sell online.

There are lots of options, it’s just a case of getting creative!


Need some transcription support? If you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.

 

9 ways a transcriber can help your business

19 ways a transcriber can help your business

What is a transcriber?

Transcription is the process of turning speech to text so you have an accurate written account of a piece of spoken language. Simply put, a transcriber is a person who does the transcribing! They’ll take your audio recordings, listen to them and convert them into a written format by typing away at a speed of knots.

Depending on your needs, some transcribers will produce written documents using verbatim transcription. This means they’ll include every ‘um’, ‘er’, hestitation, repetition and false start. The spoken and written formats will be an absolute match.

Other transcribers, myself included, use intelligent transcription. Using this method the transcriber will do some clever editing to take out the extra clutter people naturally include when speaking but which don’t make sense on paper. The end result is an accurate and coherent piece of writing that is true to the original and ready for the world to read.

So, how can using a transcriber help your business?

So, you now know what a transcriber does. But how exactly can it help you and your business? Here are 9 benefits to using transcription services.

1. Turn your dictations into written format

If you prefer verbal communication then dictating your book, blog posts or training materials will save you time, headaches and a capacity to reach your goals a whole lot faster. Step away from the blank page, pick up your recording device and get talking!

2. Provide a way to scan and edit content

Don’t waste hours trawling through recordings. With written transcriptions you can quickly and easily find the information you need as well as being able to cut and paste, edit and highlight your words as needed.

3. Save time wasted on apps

When you need an accurate, coherent and ‘read-ready’ transcription, only a human transcriber will do. Unlike computer apps, a person can use clever editing to take out the ‘ums’, ‘ers’, false starts and repetitions as well as checking for accuracy in spelling, grammar and coherency. An app will never get it all right and you’ll end up wasting time correcting mistakes.

4. Help you reach more people

With various learning styles, many of us prefer reading over listening. Plus, there are many people out there with hearing impairments. By offering transcriptions that stand alongside your recordings you will engage more people and ultimately make more sales.

5. Boost your SEO

Google hasn’t yet mastered the art of scanning verbal content which means your online words can get lost in a sea of competition. Pop a written transcription up with your recordings and you’ll give Google a helping hand to find your stuff and send people your way.

6. Create new products

With a bit of editing, you can pull apart written transcriptions of podcasts, videos, presentations or meetings to turn into a bunch of other products. From blog posts, newsletters, training materials, e-books and social media posts, the list is endless. Make your audios work harder for you!

7. Get written records of meetings

Send your recordings of meetings or coaching calls to a transcriber so you have a record you can save, refer to, share with others and return to again and again. There’s a far greater chance everyone involved will remember what was said and take positive action.

8. Allow you to focus on other things

If you spend hours doing your own transcribing, outsourcing this job will allow you to focus on the tasks that are far better use of your time – brainstorming ideas, sourcing new work, working with clients and being the creative force behind your business. Ultimately your investment will pay off as your business grows.

9. Make life easier for your clients

If you give talks or workshops, providing written transcriptions of your sessions is an excellent way to boost your reputation and save your attendees from scribbling down every word. They get to sit back and really take in what you’re saying and you’ll have a reason to get back in touch with them post-talk. Plus, as a bonus, you’ll likely be remembered as offering excellent customer service – always a good thing!


Need some transcription support? If you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.

 

Video transcription: How to use it to reach more people

Video transcription

Stand out from the crowd with video transcription

Ah, the world of video.

So, you’ve found something you love doing. You’ve figured out the equipment, have learnt how to edit, have overcome the cringe factor of watching yourself on screen (no mean feat!), and have excitedly scribbled down a ton more topic ideas that you want to put into action. Life is pretty great once you’ve found your flow, right?

There is however one rather crucial problem and unfortunately it’s a biggie. You are not the only person on the planet creating videos. Quelle surprise.

As you will know (unless you’ve been living in a cave for the last ten years), the ocean of competition in the world of vlogging and YouTubing stretches far and wide, above and beyond. And the truth is that sometimes it doesn’t matter how good/slick/informative/awe-inspiring or crazy your videos are. Unless you are one of the lucky ones who happens to hit on something that goes viral in a matter of hours, simply uploading your video in the hope that people will find you is unlikely to bring floods of viewers to your door.

Rather, it takes time, perseverance and a few smart tactics to get people finding you, sharing your work, and bringing you bigger audiences.

Now, of course, marketing is an enormous topic area and there are lots of ways to help ensure people find and engage with your videos. From sharing links on social media, to guest vlogging on other websites, to building a mailing list that people can subscribe to.

However a marketing tactic that a lot of people forget about when it comes to building an audience for their videos is providing video transcription.

How can video transcription help you?

In short, a video transcription is a text version of all the words that are spoken. They can sit alongside your video either within YouTube or on your own website and there are three main ways that transcriptions can help you stand out from the crowd.

1. They will improve your SEO

When it comes to online content, the spoken word doesn’t get picked up by Google so you need to give it a helping hand. By providing a transcription alongside your video you are providing information to Google about what your video is about. It means more people are likely to find your videos when they search for specific phrases that you use. And hey presto, your audience are more likely to grow.

2. They will help you engage with more people

Ok here’s the thing. Not everyone likes video. It may come as a surprise but even in this day and age of Netflix, YouTube and Satellite TV, many people prefer reading over listening. It comes down to a variety of reasons – different learning styles, hearing impairments, a need for less screen time…the list goes on. Whatever the reason, if you don’t provide a video transcription then you risk losing a bunch of people who may be very interested in what you have to say. By offering transcriptions that stand alongside your recordings you will provide the option for scanning your content and ultimately engage more people.

3. They will ensure your efforts go further

Once a video transcription has been created you’ve effectively opened the door to a variety of other products and marketing opportunities. By taking the text from your transcriptions and doing a bit of nifty editing you can re-purpose your content and create a variety of other products to support your marketing efforts. From blog posts, newsletters, training materials and e-books that you can sell again and again, the list is endless.


Need some transcription support? If you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio or video files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.

 

Virtual Assistant Case study: working with a blogger and digital course creator

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The client:

I worked as a virtual assistant with a UK based online blogger, business developer and digital course creator. When she approached me she was in the process of creating, managing and launching an online support pack designed for new mothers. The pack was a collaborative project and included support, advice and encouragement from around 60 women who worked in the baby and motherhood industry across the globe.

The problem:

Lack of time to get this project up and out into the world was the primary difficulty that this client was experiencing. She had several projects on the go and was also a mother herself which meant time was short. Without a virtual assistant the project was at risk of coming to an end before it had even got started.

How I helped her:

1) Information and contact management

A huge part of this project involved collating and managing all the resources and emails that were coming in from the various contributors. I set up and managed a spreadsheet and filing system to maintain a running record for each contributor. This ensured we could easily see what had arrived to us and where there were gaps in information. I then took responsibility for filling in those gaps either by emailing contributors or finding the necessary information online.

2) Online community management

In order for the contributors to connect with each other and feel part of the project as a whole it was necessary for a central online hub to be set up. I did this by creating and managing a private Facebook group which I then invited all the contributors to join so they could virtually ‘meet’ with others and make new connections.

3) Transcription of audios

Many elements of this product were in audio or video format which needed to be accurately transcribed in order to offer various formats for learning. We do not speak in the way we write so in order to create pieces that could easily be read I used a method known as the intelligent transcription method. This is where filler words and expressions such as ‘um’ and ‘you know’ are stripped out to produce a coherent piece of writing.

4) Website support

As this was a digital product a lot of work needed to be done to the central website through which this pack was being delivered. Using a WordPress website I uploaded information about each contributor, edited and resized photographs, and generally ensured that information was displayed correctly to the client’s needs.

5) Proofreading and system testing

Once everything was uploaded and ready I did a thorough check of the whole system. This involved proofreading all the text, ensuring all the links worked, testing all the resources and making sure that everything was presented correctly and in the right order.

The result:

Although this client had the skills and capability to do all the tasks that I completed for her, working together on this project meant the final product started bringing in money far quicker than had she done all the work herself.

It meant that during this process she was able to focus her attention on the activities that really needed her full attention – writing her own contributions to the product, building relationships with contributors and getting a long term marketing strategy in place. Spending time on basic record keeping and website updates simply wasn’t an effective use of her time.

Not only that but by having a second pair of eyes to check everything for her, she knew that the final product was free of error, working correctly and ready for launch.

If you work in the online world and need a virtual assistant to help with ongoing administrative tasks or a specific project I’m always happy to discuss your needs. Drop me a line to get in touch. I’m in Southampton but can work remotely from wherever you’re based.