Posts Tagged: journalist

Audio to text: Why transcribing is a waste of your time

Audio to text Why transcribing is a waste of your time

Turning audio to text (otherwise known as the black hole of time)

Have you ever had that moment when you’re transcribing a piece of audio only to look up and realise that the audio timestamp has crept along at the pace of a sleepy tortoise?

It’s enough to want to throw your laptop out the window – yes, we’ve all been there!

Even if you’re a pretty good typist, turning your audio to text can soon sponge up your precious time and leave you feeling a horrible combination of sluggish and stressed.

But think about it for a moment, is transcribing really the best use of your time?

Focusing on what you do best

The truth is that converting audio to text is one of those day-to-day jobs that, though necessary, is likely to be a complete waste of your time.

As a mundane, tedious and time-consuming task it will pull you away from your most creative and innovative work (which I’m guessing is the stuff you love, right?).

Not only that but it will take time away from your already busy schedule when you could be meeting with new contacts, drumming up business and, you know, actually making some money.

So, what’s the answer?

Well, it’s simple really. You need to get outsourcing.

If you’re trying to wear all the hats in your business, chances are that you’re holding yourself back. We all have 168 hours in a week after all and the reality is that one person can only do so much.

Outsourcing is about prioritising your work load, making the best use of your time, working with your strengths, and cleverly dishing out those tasks that simply distract you from the ‘real’ work.

Just imagine what you could get done if someone else did your transcribing?

Yes, it’s an investment, but it’s one that can pay back time and time again. In the long run you’ll earn more as you gain time to build your business, connect with more people, write more articles and focus on the stuff where you really thrive. Not to mention the wonders it will do for your sanity!

So, if you’re spending precious hours transcribing, isn’t it time to focus on what you do best?


Need some transcription support? If you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.

 

5 reasons to provide an interview transcript alongside your audio

5 reasons to offer an interview transcript alongside your audio
Do you regularly record interviews? If so, here are 5 benefits to providing an interview transcript that sits alongside your audio.

1. Because people learn in different ways

When it comes to learning, some people need visual stimulation and the sound of a voice, others prefer reading, reflecting and mulling things over, while other people prefer to just get stuck right in with the action.

Personally, I learn best through reading and if I’m interested in a topic or want to learn how to do something I always pick up a book first.

Don’t make the mistake of believing everyone will love listening or watching your interviews through audio. I’ve switched off YouTube videos and podcasts within seconds because they didn’t click with me (even though the topic was something I was really interested in).

If you offer an interview transcript alongside your audio file, you’re likely to encourage a whole other group of people to hang around and engage with your stuff – just watch your audience grow!

2. Because 360 million people across the world have hearing loss

Wowzer, that’s a lot of people!

Not only will providing an interview transcript ensure more people can access your work, it also means you are contributing to equality and inclusion – which can only be a good thing, right?!

3. Because more people will find you via Google

When it comes to online content, Google doesn’t pick up the spoken word so you need to give it a helping hand.

By providing an interview transcript alongside your audio you will boost your SEO and provide information to Google about what your interview is about.

It means more people are likely to find your work when they search for specific phrases and you’ll raise your audience numbers.

4. Because people are time-short and drowning in information

Seriously, there is A LOT of information out there these days and with tons of competition you need to make sure people aren’t passing over your interviews simply because they don’t have enough time.

By providing an interview transcript alongside your audio, you’re offering your audience an alternative. It means they can scan the content, get the gist of what your interview is about and then make a conscious decision about whether they want to hang around and dig deeper.

Yes, it may seem lazy, but the reality is there is SO much out there that we have to protect where we pour our energy. After all, nobody wants to spend twenty minutes watching an interview only to find it was completely irrelevant. So make life easier for your people and offer them a transcript they can easily skim.

5. Because your interviews will be worth more

Once you’ve got an interview transcript you’ll have the capacity to edit that text to produce a variety of other products and marketing resources that you can use again and again.

For example you could cut and paste quotes to create social media posts, you could incorporate chunks of the written interview into training materials, or you could pull together lots of interview transcripts to create an e-book that you can sell online.

There are lots of options, it’s just a case of getting creative!


Need some transcription support? If you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.

 

Virtual Assistant Case study: working with a journalist and copywriter

Man writing a note

The client:

This client is a Hove-based freelance journalist, editor and copywriter who specialises in working with charities, social enterprises, ethically-minded entrepreneurs and NGOs to perfect their communication in print and online. I have worked as his Virtual Assistant since March 2013

His previous copywriting clients include IPC Creative, ASOS, Expedia, WWF, World Vision UK and The Equality and Human Rights Commission. You can also find his writing in Mixmag, The Guardian, Metro, The Big Issue, ILM Edge and a whole host of trade and specialist titles.

He is also a family man and spending time with his partner and daughter comes high on his list of priorities.

The problem:

When he first came to me he was overwhelmed with work and struggling to keep on top of everything. As a consequence invoices weren’t getting sent out quickly, record keeping had become virtually non-existent, stress levels were high and his work/life balance had taken a serious battering. He also charges a higher hourly rate than I do and so it made financial sense to outsource the tasks that were taking up too much of his time so he could focus on gaining new clients and working to his strengths.

How I help him:

1) Invoicing

The first priority when we started working together was to get an effective invoicing system in place. I created a spreadsheet that we both have access to in Dropbox where projects and payments are recorded. At the end of each month I send all invoices out for that previous month and we have a monthly phone call to run through payments so I can chase anything that’s outstanding. As a consequence payments now come in on time and he has an accurate record that he can easily send to his accountant each financial year.

2) Transcribing

As a journalist he regularly interviews other professionals over the telephone which he records and saves as an audio file. He will often send these files through to me to transcribe and return back to him as a Word document which he can then use to create articles.

3) Proof-reading

During busy periods he sends me articles and copy to proofread so he can focus on the next job in hand. Using my keen eye I’ll check for typos as well as reporting back on my understanding of the article (if required). It means he can send the final piece to his client confident that it’s free from human error.

4) Online research

As his virtual assistant now and again I’ll do some online research to support his writing. On one occasion I found six articles that had been written by reputable sources on the topic of ‘Imposter Syndrome’. On another day I sourced some academics that could be good contacts to interview regarding leadership articles for a trade magazine. Research can be time consuming and handing this work over to me can be an effective way to free up precious hours his end.

5) Personal ‘life’ admin

As well as providing support with his professional work I am also available to offer help with any personal ‘life’ admin. This could include anything from booking tickets, researching venues for a family birthday or helping with the logistics of a house move. One of the first tasks I did was organise a provisional driving licence for him!

The result:

Since hiring me as his virtual assistant this client now has far more time and energy to focus on what he does best — writing, meeting with clients and being a father. Rather than working all hours he is able to work four days a week safe in the knowledge that he is still delivering his best work and getting paid on time for his efforts. The flexibility of how we collaborate ensures he can dip in and out of the service as he experiences peaks and troughs in his workload. As a consequence both his work and personal lives have felt the benefits.

I’ve loved working with writers in this way so if you’d like to discuss how we could work together do drop me a lineIf the virtual assistant services that are listed here don’t match exactly what you need, no problem! Check out what else I can help you with here. I’m in Southampton but can work remotely from wherever you’re based.