Transcription is the process of turning speech to text so you have an accurate written account of a piece of spoken language. Simply put, a transcriber is a person who does the transcribing! They’ll take your audio recordings, listen to them and convert them into a written format by typing away at a speed of knots.
Depending on your needs, some transcribers will produce written documents using verbatim transcription. This means they’ll include every ‘um’, ‘er’, hestitation, repetition and false start. The spoken and written formats will be an absolute match.
Other transcribers, myself included, use intelligent transcription. Using this method the transcriber will do some clever editing to take out the extra clutter people naturally include when speaking but which don’t make sense on paper. The end result is an accurate and coherent piece of writing that is true to the original and ready for the world to read.
So, you now know what a transcriber does. But how exactly can it help you and your business? Here are 9 benefits to using transcription services.
If you prefer verbal communication then dictating your book, blog posts or training materials will save you time, headaches and a capacity to reach your goals a whole lot faster. Step away from the blank page, pick up your recording device and get talking!
Don’t waste hours trawling through recordings. With written transcriptions you can quickly and easily find the information you need as well as being able to cut and paste, edit and highlight your words as needed.
When you need an accurate, coherent and ‘read-ready’ transcription, only a human transcriber will do. Unlike computer apps, a person can use clever editing to take out the ‘ums’, ‘ers’, false starts and repetitions as well as checking for accuracy in spelling, grammar and coherency. An app will never get it all right and you’ll end up wasting time correcting mistakes.
With various learning styles, many of us prefer reading over listening. Plus, there are many people out there with hearing impairments. By offering transcriptions that stand alongside your recordings you will engage more people and ultimately make more sales.
Google hasn’t yet mastered the art of scanning verbal content which means your online words can get lost in a sea of competition. Pop a written transcription up with your recordings and you’ll give Google a helping hand to find your stuff and send people your way.
With a bit of editing, you can pull apart written transcriptions of podcasts, videos, presentations or meetings to turn into a bunch of other products. From blog posts, newsletters, training materials, e-books and social media posts, the list is endless. Make your audios work harder for you!
Send your recordings of meetings or coaching calls to a transcriber so you have a record you can save, refer to, share with others and return to again and again. There’s a far greater chance everyone involved will remember what was said and take positive action.
If you spend hours doing your own transcribing, outsourcing this job will allow you to focus on the tasks that are far better use of your time – brainstorming ideas, sourcing new work, working with clients and being the creative force behind your business. Ultimately your investment will pay off as your business grows.
If you give talks or workshops, providing written transcriptions of your sessions is an excellent way to boost your reputation and save your attendees from scribbling down every word. They get to sit back and really take in what you’re saying and you’ll have a reason to get back in touch with them post-talk. Plus, as a bonus, you’ll likely be remembered as offering excellent customer service – always a good thing!
Need some transcription support? If you record audio or video as part of your work then you’re in the right place.
Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.
You don’t even remember doing it. But you must have. The evidence is clear every time you login.
You subscribed…to another bleedin’ newsletter.
You probably got swept away by the pretty website, the promise of a wonderful gift or just the bloody amazing article that blew you away. We’ve all been there, it’s easy to do… Without even thinking about it, you found yourself tapping out your precious email address into the little white box, hitting the subscribe button and BAM, you’re in. No harm done, right?
But now you’re staring at your inbox. And it looks like hell. Millions of ‘YOU MUST BUY THIS NOW’ and ‘THIS IS WHAT YOU SHOULD BE DOING’ messages are screaming out for your attention. They are drowning out the crys of any poor little email that actually has some importance – customer enquiries for example. You know, the person that actually wants to give you their hard earned cash? You might wanna give that some attention.
Now don’t get me wrong, there are some amazing newsletters out there. Infact there are a trillion amazing newsletters out there. And quite rightly, you are going to want to sign up for some of them. The trick however, is actually managing them so they don’t take over your life and make you want to throw your laptop out the window.
Best way to sort them out?
SET EMAIL FILTERS.
Because unlike shoving every single email right under your nose when you first login, email filters are like clever little robots that move certain emails straight into a separate folder. They bypass your main inbox completely, settle themselves into their new home and wait patiently for you to come and visit when YOU feel like it. Ah, feels great to be back in the driving seat, doesn’t it?!
I seriously cannot stress strongly enough how wonderful filters are and what an instant difference they will make to how you manage your emails. So get on it!
It would be impossible for me to include instructions for setting filters on every single email system, so below I have given step-by-step instructions for setting filters on Mac Mail. If you don’t use Mac Mail, check out the support guides for your particular system – it’s normally pretty simple to get them set up.
Setting filters in Mac Mail
Woohoo, you have now set your very first filter. From now on, any time an email is sent to you from that address it will go straight into your newsletter folder.
Now all you need to do is add the rest of the newsletter email addresses to this same rule.
Now, give yourself a pat on the back, block out a weekly slot in your diary to browse your newsletter folder then go and reply to that customer enquiry. After all, that’s the most important one in there.
Need a hand to get things organised? Then check out my virtual assistant service. I’m in Southampton but can work remotely from wherever you’re based.
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