Posts Tagged: transcription

Audio to text: Why transcribing is a waste of your time

Audio to text Why transcribing is a waste of your time

Turning audio to text (otherwise known as the black hole of time)

Have you ever had that moment when you’re transcribing a piece of audio only to look up and realise that the audio timestamp has crept along at the pace of a sleepy tortoise?

It’s enough to want to throw your laptop out the window – yes, we’ve all been there!

Even if you’re a pretty good typist, turning your audio to text can soon sponge up your precious time and leave you feeling a horrible combination of sluggish and stressed.

But think about it for a moment, is transcribing really the best use of your time?

Focusing on what you do best

The truth is that converting audio to text is one of those day-to-day jobs that, though necessary, is likely to be a complete waste of your time.

As a mundane, tedious and time-consuming task it will pull you away from your most creative and innovative work (which I’m guessing is the stuff you love, right?).

Not only that but it will take time away from your already busy schedule when you could be meeting with new contacts, drumming up business and, you know, actually making some money.

So, what’s the answer?

Well, it’s simple really. You need to get outsourcing.

If you’re trying to wear all the hats in your business, chances are that you’re holding yourself back. We all have 168 hours in a week after all and the reality is that one person can only do so much.

Outsourcing is about prioritising your work load, making the best use of your time, working with your strengths, and cleverly dishing out those tasks that simply distract you from the ‘real’ work.

Just imagine what you could get done if someone else did your transcribing?

Yes, it’s an investment, but it’s one that can pay back time and time again. In the long run you’ll earn more as you gain time to build your business, connect with more people, write more articles and focus on the stuff where you really thrive. Not to mention the wonders it will do for your sanity!

So, if you’re spending precious hours transcribing, isn’t it time to focus on what you do best?


Need some transcription support? If you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.

 

5 reasons to provide an interview transcript alongside your audio

5 reasons to offer an interview transcript alongside your audio
Do you regularly record interviews? If so, here are 5 benefits to providing an interview transcript that sits alongside your audio.

1. Because people learn in different ways

When it comes to learning, some people need visual stimulation and the sound of a voice, others prefer reading, reflecting and mulling things over, while other people prefer to just get stuck right in with the action.

Personally, I learn best through reading and if I’m interested in a topic or want to learn how to do something I always pick up a book first.

Don’t make the mistake of believing everyone will love listening or watching your interviews through audio. I’ve switched off YouTube videos and podcasts within seconds because they didn’t click with me (even though the topic was something I was really interested in).

If you offer an interview transcript alongside your audio file, you’re likely to encourage a whole other group of people to hang around and engage with your stuff – just watch your audience grow!

2. Because 360 million people across the world have hearing loss

Wowzer, that’s a lot of people!

Not only will providing an interview transcript ensure more people can access your work, it also means you are contributing to equality and inclusion – which can only be a good thing, right?!

3. Because more people will find you via Google

When it comes to online content, Google doesn’t pick up the spoken word so you need to give it a helping hand.

By providing an interview transcript alongside your audio you will boost your SEO and provide information to Google about what your interview is about.

It means more people are likely to find your work when they search for specific phrases and you’ll raise your audience numbers.

4. Because people are time-short and drowning in information

Seriously, there is A LOT of information out there these days and with tons of competition you need to make sure people aren’t passing over your interviews simply because they don’t have enough time.

By providing an interview transcript alongside your audio, you’re offering your audience an alternative. It means they can scan the content, get the gist of what your interview is about and then make a conscious decision about whether they want to hang around and dig deeper.

Yes, it may seem lazy, but the reality is there is SO much out there that we have to protect where we pour our energy. After all, nobody wants to spend twenty minutes watching an interview only to find it was completely irrelevant. So make life easier for your people and offer them a transcript they can easily skim.

5. Because your interviews will be worth more

Once you’ve got an interview transcript you’ll have the capacity to edit that text to produce a variety of other products and marketing resources that you can use again and again.

For example you could cut and paste quotes to create social media posts, you could incorporate chunks of the written interview into training materials, or you could pull together lots of interview transcripts to create an e-book that you can sell online.

There are lots of options, it’s just a case of getting creative!


Need some transcription support? If you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.

 

9 ways a transcriber can help your business

19 ways a transcriber can help your business

What is a transcriber?

Transcription is the process of turning speech to text so you have an accurate written account of a piece of spoken language. Simply put, a transcriber is a person who does the transcribing! They’ll take your audio recordings, listen to them and convert them into a written format by typing away at a speed of knots.

Depending on your needs, some transcribers will produce written documents using verbatim transcription. This means they’ll include every ‘um’, ‘er’, hestitation, repetition and false start. The spoken and written formats will be an absolute match.

Other transcribers, myself included, use intelligent transcription. Using this method the transcriber will do some clever editing to take out the extra clutter people naturally include when speaking but which don’t make sense on paper. The end result is an accurate and coherent piece of writing that is true to the original and ready for the world to read.

So, how can using a transcriber help your business?

So, you now know what a transcriber does. But how exactly can it help you and your business? Here are 9 benefits to using transcription services.

1. Turn your dictations into written format

If you prefer verbal communication then dictating your book, blog posts or training materials will save you time, headaches and a capacity to reach your goals a whole lot faster. Step away from the blank page, pick up your recording device and get talking!

2. Provide a way to scan and edit content

Don’t waste hours trawling through recordings. With written transcriptions you can quickly and easily find the information you need as well as being able to cut and paste, edit and highlight your words as needed.

3. Save time wasted on apps

When you need an accurate, coherent and ‘read-ready’ transcription, only a human transcriber will do. Unlike computer apps, a person can use clever editing to take out the ‘ums’, ‘ers’, false starts and repetitions as well as checking for accuracy in spelling, grammar and coherency. An app will never get it all right and you’ll end up wasting time correcting mistakes.

4. Help you reach more people

With various learning styles, many of us prefer reading over listening. Plus, there are many people out there with hearing impairments. By offering transcriptions that stand alongside your recordings you will engage more people and ultimately make more sales.

5. Boost your SEO

Google hasn’t yet mastered the art of scanning verbal content which means your online words can get lost in a sea of competition. Pop a written transcription up with your recordings and you’ll give Google a helping hand to find your stuff and send people your way.

6. Create new products

With a bit of editing, you can pull apart written transcriptions of podcasts, videos, presentations or meetings to turn into a bunch of other products. From blog posts, newsletters, training materials, e-books and social media posts, the list is endless. Make your audios work harder for you!

7. Get written records of meetings

Send your recordings of meetings or coaching calls to a transcriber so you have a record you can save, refer to, share with others and return to again and again. There’s a far greater chance everyone involved will remember what was said and take positive action.

8. Allow you to focus on other things

If you spend hours doing your own transcribing, outsourcing this job will allow you to focus on the tasks that are far better use of your time – brainstorming ideas, sourcing new work, working with clients and being the creative force behind your business. Ultimately your investment will pay off as your business grows.

9. Make life easier for your clients

If you give talks or workshops, providing written transcriptions of your sessions is an excellent way to boost your reputation and save your attendees from scribbling down every word. They get to sit back and really take in what you’re saying and you’ll have a reason to get back in touch with them post-talk. Plus, as a bonus, you’ll likely be remembered as offering excellent customer service – always a good thing!


Need some transcription support? If you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.

 

Got writer’s block? How dictation can save your sanity

Got writer's block_ How dictation can save your sanity

The curse of writer’s block

Ah, writer’s block. That dreaded moment when you sit in front of a blank page to share your pearls of wisdom with the world and…well…nothing. Words, inspiration, ideas – they all seem to fail you. It’s like your brain has turned to a gooey mush and no matter how much you try, nothing will make that scary blank page turn into something wonderful.

Now, although you may feel like throwing your laptop in the bin at this point (we’ve all been there!), a far better solution is to ditch the blank page and instead try dictation.

Using dictation to achieve your goals

Whether writing has never been your thing or you are simply having an ‘off’ day, you can use dictation – the process of speaking your words out loud for someone else to write down – for a whole manner of tasks.

Whether you’re creating a book, blog post or report, taking a deep breath and turning to the spoken word can provide a perfect alternative to staring at a blank page. Simply record your thoughts aloud into your phone, send the audio files to a transcriber and, just like magic, you’ll have a written document to use however you choose.

Not only does it mean you can step away from the computer (I love heading to the woods when I need some inspiration!), but if you’re more of a talker than a writer, using dictation has huge benefits. You’ll have far more fun, will work more productively, will feel more energised and, most importantly, will reach your goals sooner.

So, ditch the stresses and frustrations of trying to overcome writer’s block. When the words refuse to flow from brain to pen, pick up your phone and get chatting instead.

Your sanity and blood pressure will be thankful for it, I promise.


Need some dictation support?

Whether you’re writing a book, creating blog posts, or simply want to get your thoughts down on paper, I can take your audio files and provide you with accurate and intelligently transcribed material. Learn more about my services here or get in touch to find out more.

 

How to use transcription services to earn more money

how transcription services can make you more money

How to use transcription services to earn more

If you record audio or video then getting your recordings transcribed can help to build your audience, create new products and boost your income.

Here are 3 ways how…

Repurpose your content and make new products

By using transcription services you can create a variety of other products to support your marketing and earn you more money.

For example, if you have an audio recording of a talk with lots of helpful advice and guidance, having a transcription of that talk could form the base of a wide range of other products.

You could pull the text apart to create blog posts or newsletters to build your audience. You could use chunks of your transcribed talk to create new training materials. Or better yet, with a bit of nifty editing, you could use the written transcription of your talk to create a brand new e-book that you can sell again and again.

It’s all about working productively and making your recordings work harder. So dig out those files, dust them off and see what treasures you can use to make more cash!

Build your audience and make more sales

So it may come as a surprise, but not everyone likes to listen to the voices of others. In fact, a huge amount of us prefer curling up with a cuppa and reading an interesting article over listening to a narration or spoken interview.

By offering transcriptions that stand alongside your recordings you will engage more people, provide the option for scanning your content (often essential in this world of information overload!) and ensure that more people hang around to learn more about who you are – all of which can lead to more sales.

Not only that but when it comes to online content, Google doesn’t pick up the spoken word. So, if you’re uploading audio or video to the web and want to be sure people find you, popping up a transcription will help boost your SEO and bring more people to your door. It’s a simple trick but one that could make the difference between standing out from the crowd or drowning in a sea of competition.

Focus on what you do best

Finally, if you’re more of a talker than a writer then ditching the blank page to get your thoughts out verbally is likely to be far greater use of your time and energy than working against the grain of who you are.

Whether you’re producing a book, writing a blog post or creating written records for clients, picking up a dictaphone will allow you to work to your strengths. You’ll get more done, will feel more fulfilled and ultimately, will earn more as a result.

Simply record your thoughts onto an audio file, send them off to your transcription services, and hey presto, you get to ditch the headaches and focus on the tasks where you thrive!


Need some transcription support? If you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.

 

Why apps suck at transcribing (and what to use instead)

Converting speech to text, why apps suck

Converting speech to text

It doesn’t matter how quick at typing you are, the truth is that converting speech to text can be hugely time-consuming. It’s not particularly creative, can be mundane and tedious, can take away the focus of your innovative work and is simply not a good use of your time. Which is why you may be looking for the perfect computer program to do it all for you.

Unfortunately though, when it comes to transcribing there is certainly no magic app that can accurately do all the hard work for you (despite the promises of such!)

Why apps suck at transcribing

Technology is amazing in so many ways but a decent app that efficiently converts speech to text without landing you with a ton of work at the end of the day, simply doesn’t exist.

Why?

Because an app is a program that is run by a machine. And if you’ve ever tried giving instructions to Siri or conversing with a robot on your telephone banking line, you’ll know that most machines in this field are by no means perfect.

Unlike a human being, machines don’t understand the sophisticated intricacies of how human language works. They have little comprehension of how the spoken and written word varies, how accents can impact massively on language, how context plays a huge part, or how human beings naturally include ‘ums’, ‘ers’, pauses, repetitions and false starts in their speech.

The frustrating result is that using an app to convert speech to text will generally result in lots of mistakes. Spelling errors, missing punctuation, inaccuracies in the text, and unnecessary repetitions and false starts are often included meaning you’ll have to go through the text with a fine-tooth comb to ensure accuracy. Hardly a great use of your time!

Outsourcing to a human being

The beauty of outsourcing your transcription needs to a human is that they truly understand how language works.

Using their experience they can use take out those ‘ums’ and ‘ers’, remove repetitions, google the words they’re unsure of and use their keen eye for detail to ensure the spelling and grammar is perfect. Plus, most importantly, they’ll save you time, headaches and stress by providing you with accurate and coherent pieces of writing that work well on paper for all to read.

Of course, apps may feel like the perfect answer. But if you’re spending hours of your time double-checking everything and correcting mistakes then what’s the point? It’s a false economy.

Far better to go straight to a human transcriber to get it right first time. You’ll gain more hours in the day to focus on the ‘real’ work and your stress levels will thank you no end. Makes perfect sense, right?


Need some transcription support? If you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.

 

Video transcription: How to use it to reach more people

Video transcription

Stand out from the crowd with video transcription

Ah, the world of video.

So, you’ve found something you love doing. You’ve figured out the equipment, have learnt how to edit, have overcome the cringe factor of watching yourself on screen (no mean feat!), and have excitedly scribbled down a ton more topic ideas that you want to put into action. Life is pretty great once you’ve found your flow, right?

There is however one rather crucial problem and unfortunately it’s a biggie. You are not the only person on the planet creating videos. Quelle surprise.

As you will know (unless you’ve been living in a cave for the last ten years), the ocean of competition in the world of vlogging and YouTubing stretches far and wide, above and beyond. And the truth is that sometimes it doesn’t matter how good/slick/informative/awe-inspiring or crazy your videos are. Unless you are one of the lucky ones who happens to hit on something that goes viral in a matter of hours, simply uploading your video in the hope that people will find you is unlikely to bring floods of viewers to your door.

Rather, it takes time, perseverance and a few smart tactics to get people finding you, sharing your work, and bringing you bigger audiences.

Now, of course, marketing is an enormous topic area and there are lots of ways to help ensure people find and engage with your videos. From sharing links on social media, to guest vlogging on other websites, to building a mailing list that people can subscribe to.

However a marketing tactic that a lot of people forget about when it comes to building an audience for their videos is providing video transcription.

How can video transcription help you?

In short, a video transcription is a text version of all the words that are spoken. They can sit alongside your video either within YouTube or on your own website and there are three main ways that transcriptions can help you stand out from the crowd.

1. They will improve your SEO

When it comes to online content, the spoken word doesn’t get picked up by Google so you need to give it a helping hand. By providing a transcription alongside your video you are providing information to Google about what your video is about. It means more people are likely to find your videos when they search for specific phrases that you use. And hey presto, your audience are more likely to grow.

2. They will help you engage with more people

Ok here’s the thing. Not everyone likes video. It may come as a surprise but even in this day and age of Netflix, YouTube and Satellite TV, many people prefer reading over listening. It comes down to a variety of reasons – different learning styles, hearing impairments, a need for less screen time…the list goes on. Whatever the reason, if you don’t provide a video transcription then you risk losing a bunch of people who may be very interested in what you have to say. By offering transcriptions that stand alongside your recordings you will provide the option for scanning your content and ultimately engage more people.

3. They will ensure your efforts go further

Once a video transcription has been created you’ve effectively opened the door to a variety of other products and marketing opportunities. By taking the text from your transcriptions and doing a bit of nifty editing you can re-purpose your content and create a variety of other products to support your marketing efforts. From blog posts, newsletters, training materials and e-books that you can sell again and again, the list is endless.


Need some transcription support? If you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio or video files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.

 

What is transcription anyway?

what is transcription

What is transcription anyway?

You may have heard the word floating around in the world of language, research or journalism but what exactly does it mean? What is transcription?

Well, simply put, transcription is the process of turning speech to text so you have an exact written account of a piece of spoken language.

Now, we all know that the spoken word can be beautiful, lively, engaging and powerful. You only need to listen to Martin Luther King’s ‘I have a dream…’ speech to understand this.

However, on the flip side, as words tumble out of the minds of humans across the world, the spoken word can also be overwhelming, muddled, hurried and unmanageable.

Full of pauses, repetitions, false starts, ‘ums’, ‘ers’ and goodness knows what else, we very often speak the way that we think. Which is fine day to day because as listeners our brains have adapted beautifully to accommodate this scramble and make sense of what we hear.

But when it comes to actually capturing those words?

Well, unfortunately our brains aren’t quite so smart (which is just as well really, because if we remembered every detail of every word that was ever spoken to us I think it’s fair to say we’d be all be insane by now).

In short, transcription is a process that allows you to record those spoken words on paper.

Whether the words are needed for research purposes, legal requirements or business reasons, having an exact written account of a speech or conversation has huge advantages. It means you can keep the words forever, return to them again and again, share them, highlight them, quote them, analyse them, cut and paste them, scan them, and use them in other formats as needed.

It’s all about making life easier for you. And we all like a bit of that, right?!


Need some transcription support? If you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.

Virtual Assistant Case study: doing transcription work for a photographer

Transcription work for photographer

 

The client:

This client is a Brighton-based freelance editorial photographer.

His photographs have been published in many magazines and newspapers including: Esquire, FT Weekend, GEO, GQ, The Guardian, IL, The Independent and Wired as well as the photography journals: 6 Mois, 8, Dummy, The British Journal of Photography and HotShoe.

How I helped him

At the time of contacting me this client was in the process of creating a book for a photography project that he had been working on for many years. As well as photographs the final book design was to include a variety of interview transcriptions that people could read. My role as his virtual assistant was to turn approximately 6 hours worth of audio files into accurate transcriptions that could be sent directly to the book editor.

The audios were complex and included more than one speaker, strong American accents and lots of scientific terminology which needed to be accurately transcribed. Due to the nature of this work the client emailed the audio files to me so I could listen to a sample and provide him with a fixed quote for all the work. This allowed me to establish how long they would take to transcribe and ensured he had a good idea of costs before I began the work.

The deadlines were tight for this project and it was agreed that I would get the work completed with a quick turn-around of a few days which I adhered to.

The result:

Passing the transcription work over to me allowed this client to focus on his role as a photographer while confident that an experienced typist was managing this time consuming task. He was pleased with the accuracy of the final work and the transcriptions were forwarded onto the editor to become part of the book.

Do you have some transcription work you’d like help with? If so, drop me a line to learn more about my virtual assistant services. I’m in Southampton but can work remotely from wherever you’re based.