Posts Tagged: video

5 reasons to provide an interview transcript alongside your audio

5 reasons to offer an interview transcript alongside your audio
Do you regularly record interviews? If so, here are 5 benefits to providing an interview transcript that sits alongside your audio.

1. Because people learn in different ways

When it comes to learning, some people need visual stimulation and the sound of a voice, others prefer reading, reflecting and mulling things over, while other people prefer to just get stuck right in with the action.

Personally, I learn best through reading and if I’m interested in a topic or want to learn how to do something I always pick up a book first.

Don’t make the mistake of believing everyone will love listening or watching your interviews through audio. I’ve switched off YouTube videos and podcasts within seconds because they didn’t click with me (even though the topic was something I was really interested in).

If you offer an interview transcript alongside your audio file, you’re likely to encourage a whole other group of people to hang around and engage with your stuff – just watch your audience grow!

2. Because 360 million people across the world have hearing loss

Wowzer, that’s a lot of people!

Not only will providing an interview transcript ensure more people can access your work, it also means you are contributing to equality and inclusion – which can only be a good thing, right?!

3. Because more people will find you via Google

When it comes to online content, Google doesn’t pick up the spoken word so you need to give it a helping hand.

By providing an interview transcript alongside your audio you will boost your SEO and provide information to Google about what your interview is about.

It means more people are likely to find your work when they search for specific phrases and you’ll raise your audience numbers.

4. Because people are time-short and drowning in information

Seriously, there is A LOT of information out there these days and with tons of competition you need to make sure people aren’t passing over your interviews simply because they don’t have enough time.

By providing an interview transcript alongside your audio, you’re offering your audience an alternative. It means they can scan the content, get the gist of what your interview is about and then make a conscious decision about whether they want to hang around and dig deeper.

Yes, it may seem lazy, but the reality is there is SO much out there that we have to protect where we pour our energy. After all, nobody wants to spend twenty minutes watching an interview only to find it was completely irrelevant. So make life easier for your people and offer them a transcript they can easily skim.

5. Because your interviews will be worth more

Once you’ve got an interview transcript you’ll have the capacity to edit that text to produce a variety of other products and marketing resources that you can use again and again.

For example you could cut and paste quotes to create social media posts, you could incorporate chunks of the written interview into training materials, or you could pull together lots of interview transcripts to create an e-book that you can sell online.

There are lots of options, it’s just a case of getting creative!


Need some transcription support? If you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.

 

Video transcription: How to use it to reach more people

Video transcription

Stand out from the crowd with video transcription

Ah, the world of video.

So, you’ve found something you love doing. You’ve figured out the equipment, have learnt how to edit, have overcome the cringe factor of watching yourself on screen (no mean feat!), and have excitedly scribbled down a ton more topic ideas that you want to put into action. Life is pretty great once you’ve found your flow, right?

There is however one rather crucial problem and unfortunately it’s a biggie. You are not the only person on the planet creating videos. Quelle surprise.

As you will know (unless you’ve been living in a cave for the last ten years), the ocean of competition in the world of vlogging and YouTubing stretches far and wide, above and beyond. And the truth is that sometimes it doesn’t matter how good/slick/informative/awe-inspiring or crazy your videos are. Unless you are one of the lucky ones who happens to hit on something that goes viral in a matter of hours, simply uploading your video in the hope that people will find you is unlikely to bring floods of viewers to your door.

Rather, it takes time, perseverance and a few smart tactics to get people finding you, sharing your work, and bringing you bigger audiences.

Now, of course, marketing is an enormous topic area and there are lots of ways to help ensure people find and engage with your videos. From sharing links on social media, to guest vlogging on other websites, to building a mailing list that people can subscribe to.

However a marketing tactic that a lot of people forget about when it comes to building an audience for their videos is providing video transcription.

How can video transcription help you?

In short, a video transcription is a text version of all the words that are spoken. They can sit alongside your video either within YouTube or on your own website and there are three main ways that transcriptions can help you stand out from the crowd.

1. They will improve your SEO

When it comes to online content, the spoken word doesn’t get picked up by Google so you need to give it a helping hand. By providing a transcription alongside your video you are providing information to Google about what your video is about. It means more people are likely to find your videos when they search for specific phrases that you use. And hey presto, your audience are more likely to grow.

2. They will help you engage with more people

Ok here’s the thing. Not everyone likes video. It may come as a surprise but even in this day and age of Netflix, YouTube and Satellite TV, many people prefer reading over listening. It comes down to a variety of reasons – different learning styles, hearing impairments, a need for less screen time…the list goes on. Whatever the reason, if you don’t provide a video transcription then you risk losing a bunch of people who may be very interested in what you have to say. By offering transcriptions that stand alongside your recordings you will provide the option for scanning your content and ultimately engage more people.

3. They will ensure your efforts go further

Once a video transcription has been created you’ve effectively opened the door to a variety of other products and marketing opportunities. By taking the text from your transcriptions and doing a bit of nifty editing you can re-purpose your content and create a variety of other products to support your marketing efforts. From blog posts, newsletters, training materials and e-books that you can sell again and again, the list is endless.


Need some transcription support? If you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio or video files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.

 

Life as a multipotentialite: Why being a virtual assistant isn’t the only thing I do

Life as a scanner

Why I don’t have ‘one true calling’

You know when you are sat with a careers adviser at school (if you were lucky enough to even have one?!) and they ask you what job you’d like to have when you are older? Well, I didn’t ever really know. Sometimes I thought I did. And then I started the job and realised that actually no, I didn’t know what I wanted to do. Because quite frankly, I don’t want to do one thing forever and ever for the rest of my life. And I never have done. I like variety. I like change. I like things to be interesting. And I certainly don’t like the idea of doing the same thing every day for the rest of my life.

Being a multipotentialite, otherwise known as a scanner, renaissance person or generalist essentially means you have many different interests and creative pursuits. Unlike individuals who become highly specialist in one chosen topic or career field, a multipotentialite has no ‘one true calling’ and instead will more likely find happiness by trying different things and creating a career that incorporates lots of different interests.

It’s for this reason that I don’t just work as a virtual assistant. Now, don’t get me wrong, I love being organised and supporting other businesses with their work. However I couldn’t do it every single day for the rest of my life – I need more than that. And so, alongside the work I do for my virtual assistant business I also run an online support for hub for introverted business owners, I do a bit of freelance writing, and now and again I also do a bit of work in a school.

Are you a multipotentialite?

If this blog post rings true for you to, then I highly recommend checking out Emilie Wapnick’s TED talk ‘why some of us don’t have one true calling’. The first time I discovered Emilie and her website Puttylike I felt this overwhelming sense of relief that I didn’t just have to choose just one thing. Her guide Renaissance Business is also fab and is all about turning your various interests into one business.


Need some transcription support? These days my virtual assistant business has a transcribing focus so if you record audio or video as part of your work then you’re in the right place.

Whether you run a podcast, speak at live events, or interview others to create written articles, I can take your audio files and provide you with accurate and intelligently transcribed material so you can reach more people, create even more content, and focus on the tasks where you really shine. Learn more about my services here or get in touch to find out more.